LAICA is an Italian brand established in 1974. The market in Italy was dominated by the global market leader in water filtration. The mission of Laica was to create an advertising campaign to win vs. competition. Developed a new marketing and communication strategy and a new creative idea plus a 360° marketing campaign.

CLIENT
Laica Spa

SERVICES 
– Marketing and communication strategy
– Advertising creative and production
– Media planing an buying
PR