HKUST one of the world leading universities and ranked 1 in Asia for their MBA program, but competition is very aggressive  and commercial as compared HKUST focus on education quality rather than quantity. The challenge was to develop a new communication strategy to better compete and gain higher quality applicants. Communication analysis was the first steps and internal workshop to develop the communication and catalog for 2019

RESULTS
New communication strategy to attract higher profile applicants

CLIENT
HKUST 

SERVICES
– Strategic Marketing
– Competitive analysis
– Workshops
– Communication strategy
– New catalog re-design