LAICA is an Italian brand established in 1974. The market in Italy was dominated by the global market leader in water filtration. The mission of Laica was simply to become number one in the Italian market.  First of all a through strategic analysis was performed and developed a new marketing and communicate strategy. The complete  execution from creativity to spot production, packaging, POS, sales materials, managing the PR, media planning and buying was performed by the core and extended team

RESULTS
Triple sales
Achieve market leadership within 18 months
Won prestigious adverting award “Key Award”

SERVICES
– Global strategic marketing management
– 360° marketing services
– Advertising creation
– POS creation
– Launch plan and execution
– Media management