MIDEA Global packaging
Midea is a world leading manufacturer of air conditioning and microwave ovens. Midea manufactures various range of one electrical appliances form white goods to small domestic appliances with over 25 categories. Midea is a leading brand in China but outside the market Midea had the challenge to build a competitive brand presence. Communication was ad-hoc without consistence brand presence. The task was to create a new communication for POS for Midea outside China for all categories
Developed a Master packaging for 25+ categories
– Communication workshops
– Various range of concepts
– Packaging communication strategy
– Packaging architecture
– Communication segmentation
– POS ideation
– Graphics design
– Naming architecture development
– Master packaging brand guidelines
– Printing files
Ready to Talk?
DO YOU HAVE A BIG IDEA WE CAN HELP WITH?